Don’t let price increases deter existing customers

Escalating outlays and flatlined revenue can force a business to the emergency room, figuratively speaking. If the cost of materials, loans and labor soars, drastic steps may be needed. Sometimes you can avoid price increases by slashing production costs, renegotiating leases, changing suppliers or eliminating unprofitable products.

But it’s a balancing act. If you begin to charge more, even loyal customers may balk. Some may flee to competitors. Social media may bristle with negative reviews. When price increases become necessary, it’s crucial to keep existing customers coming back. Consider following these suggestions:

  1. Take it slow. Raise prices incrementally. For example, you might increase charges for new customers while allowing existing customers to lock in existing rates. You might boost prices through add-ons, keeping core prices constant. Airlines have mastered this strategy, slowly adding charges for baggage, premium seats and priority boarding.
  2. Time it right. Charge more only when existing customers appear satisfied. Survey your customer base first. If most clients are unhappy, problems should be remedied before contemplating price increases. Don’t boost prices in the aftermath of negative publicity, a product recall or a wave of customer complaints.
  3. Communicate value. Customers want to know what they’re getting in return for increased prices. So amplify your achievements. Emphasize the core value of your offerings. Give them something extra: free gift wrapping, new menu items or service enhancements.
  4. Prepare for the negative. Even the savviest businesses can expect some level of backlash when raising prices. Be honest. If you’re in the business of repairing cars, let customers know you’re raising wages to retain skilled mechanics. If you rely on imported raw materials, emphasize the increased cost of shipping.

Above all, keep on top of ongoing operations. Don’t let dwindling revenue plunge you into an emergency.  Call Carl Heinemann, your Chattanooga CPA, we can help.

Reward employees with tax-free achievement awards

How can you motivate employees? One way is to set up an achievement award plan that rewards length of service or safety measures. If certain requirements are met, both your company and the recipients can collect tax breaks.

Achievement awards 101

Generally, employees aren’t taxed on tangible personal property given under an achievement award plan.

Recent tax legislation clarifies that “tangible personal property” does not include cash, cash equivalents, gifts cards, gift coupons, gift certificates (other than those where from the employer pre-selected or pre-approved a limited selection) vacations, meals, lodging, tickets for theatre or sporting events, securities and other non-tangible personal property.

However, items like electronic devices, watches, golf clubs and jewelry do qualify. The cost of these items is deductible by the company and tax-free to the employees.

To qualify for this favorable tax treatment, these requirements must be met:

  • Any employee may receive a length-of-service award, but you can’t give safety awards to managers, administrators, clerical workers and other professional employees.
  • The award doesn’t qualify if the company granted safety awards to more than 10 percent of the eligible employees during the same year.
  • The award must be part of a meaningful presentation.
  • The employee must have worked for the company for at least five years for a length-of-service award.

If a company uses an award plan that doesn’t meet these qualifications, an employee may receive only up to $400 in awards without owing any tax. The limit is raised to $1,600 for awards through a qualified plan. (Any excess is taxable to the employee and can’t be deducted by the employer.)

There are two additional requirements for qualified plans:

  1. It must be a written plan that doesn’t discriminate in favor of highly-compensated employees.
  2. The average cost of all employee achievement awards for the year can’t exceed $400.

Call Carl Heinemann, your Chattanooga CPA, if you have questions about setting up an tax-friendly achievement award plan for your employees.

Use your tax refund for an IRA contribution

You may already know that contributions to a traditional IRA may be deductible on your personal tax return (subject to certain limits). You’re allowed to deduct a contribution on your 2018 return that is made as late as April 15.

But are you aware that you can use this year’s tax refund to make your IRA contribution for the 2018 tax year?

How to fund your IRA with a refund

The IRS says it’s OK to use this year’s tax refund to make your 2018 IRA contribution as long as you meet the April 15 deadline. If you want to use this strategy, however, you’ll want to file your tax return early.

Here’s how it works: You can contribute up to $5,500 to a traditional IRA for 2018 ($6,500 if you’re age 50 or older). All you have to do is claim the IRA contribution on your 2018 return and then ensure the same amount is deposited in your IRA by April 15.

The ability to deduct contributions is phased out if you (or your spouse) actively participate in an employer’s retirement plan, and your income exceeds a certain level. For instance, the deduction is gradually reduced for a single filer with a modified adjusted gross income (MAGI) between $63,000 and $73,000 on a 2018 return. Further calculations to determine your maximum contribution amount will be needed if your income falls inside a phaseout range.

The IRA refund strategy is especially beneficial for taxpayers who are struggling to make ends meet, but still want to save for retirement

Extensions are not allowed for IRA contributions, so don’t procrastinate! Typically you can file your tax return starting as early as late January.

Consider this when choosing to file jointly or separately

If you’re married, it’s better to file a joint tax return, rather than separately … right? That’s usually true, but not always. It depends on your situation.

Deductions may play a role in your return status

Generally, the tax rate structure encourages couples to file joint returns. Nevertheless, you may be better off filing separately if one spouse has a disproportionate amount of expenses subject to a deduction “floor.”

For example, say your annual adjusted gross income (AGI) is $150,000, while your spouse is a part-timer with an AGI of $20,000 a year. In 2018, you had unreimbursed medical expenses of $1,000, but your spouse incurred $9,000. Under recent legislation, the floor for deducting medical expenses in 2018 is 7.5 percent of AGI. (It reverted to 10 percent of AGI in 2019.)

If you file a joint return, you get no medical deduction even if you itemize, because your total expenses of $10,000 doesn’t exceed 7.5 percent, or $12,750, of your combined AGI.

However, things change if you and your spouse file separately. While you still won’t get a deduction, your spouse will be able to deduct the excess above 7.5 percent of their AGI, or $1,500. So your spouse’s deduction is $7,500 — a big difference!

Filing separately wont help with state and local taxes (SALT)

The new law limits the annual SALT deduction to $10,000 for 2018. So if you live in a high-tax state, you may think that filing separately would provide a higher combined SALT deduction. No so. The annual limit is $5,000 for married couples filing separately.

For instance, if you pay $9,000 in SALT and your spouse pays $1,500, you can deduct $10,000 if you file jointly. But filing separately would provide a $5,000 deduction for you and $1,500 for your spouse, for a total deduction of only $6,500.

Truth be told, your return status depends on your unique circumstances. Call Carl Heinemann, your Chattanooga CPA,  for help with determining the best approach on your tax return.

Need cash? You may have penalty-free options

Suppose you need cash quickly. Then you remember that you have an IRA. While you can’t take out a loan from your IRA, you may have other options — including access to funds short-term without any tax consequences.

  1. 60-day IRA rollover: IRA withdrawals are generally taxed at ordinary income rates, plus a 10 percent penalty applies to distributions before age 59 1/2. However, you can avoid the tax and any penalty by redepositing (“rolling over”) the funds into an IRA before the 60-day deadline. Only one such IRA-to-IRA rollover is allowed each year.

    Of course, using money from an IRA like a short-term loan is often a last resort. Consider your other options first.

  2. 401(k) loans: Other retirement plans often do allow loans. If your plan permits it, you may borrow 50 percent from your account balance, up to a maximum of $50,000. The loan must be repaid within five years. Although you’re paying interest at a relatively low rate to yourself, the loan effectively reduces your retirement savings.
  3. Home equity loans: Banks generally offer lower rates for home equity loans than credit cards. However, the loan must be secured by your home. Also, recent tax legislation eliminates deductions for most home equity loans.
  4. Personal loans: With a personal loan, you don’t have to put up your home as collateral, but the interest rate is likely higher than the rate for a home equity loan. Generally, the loan term is one to five years.
  5. Credit cards: This is a common way to borrow money, but it’s costly. Typically, the interest rates hit double digits. If you’re buying an expensive item you may benefit from an introductory no-interest card.

You’ll need to consider the best solution for your situation. Call Carl Heinemann, your Chattanooga CPA,  if you have questions about tax consequences surrounding IRA withdrawals and contributions.

Tips for retiring into a bear market

You’re approaching that long-awaited day when you can say goodbye to full-time employment. But you’ve been listening to the dire predictions of financial pundits. Not exactly encouraging stuff. Should you continue to plug along at work and ride out the storm? Or should you retire as planned, even if the market’s headed for a significant downturn?

Tough questions. Unfortunately, there’s not a one-size-fits-all answer.

Take a deep breath. Forget about the stuff you can’t control: the stock market, interest rates, government programs, the world economy… etc. One of the biggest hazards of retiring into a declining market is “sequence of returns” risk. That’s the problem of taking withdrawals — especially early in retirement — from a portfolio that’s headed in the wrong direction. Once shares are sold, fewer shares are available to profit from future market recoveries.

Nevertheless, you can take steps to cushion the transition even when retirement accounts are performing poorly. Here are four suggestions:

  • Think about pulling funds from other assets. If you have cash in “buffer accounts,” tap those sources first. If not, consider reverse mortgage or home equity lines of credit. Both may have significant upfront costs, but establishing a line of credit early in retirement can help you defer substantial withdrawals from your retirement accounts.
  • Consider selling your house and moving. Many people find that retirement is a great time to downsize and move to a less-expensive location. Proceeds from the sale can provide enough cash to cover expenses as you wait for the market to recover.
  • Set a realistic budget. Don’t just guess what you’ll need. Do the math. Establish the habit of living within your means, before and after you leave your job.
  • Seek professional help. A financial advisor can help you map out a plan for your golden years.

6 tips to cut business costs in 2019

Early in the year is a perfect time to reassess your business, including organizational structure, policies, marketing and more. Reviewing company costs can also pay huge dividends throughout the year if you can create an expense-cutting plan and stick to it. Here are a few ideas for reducing costs with your bottom line in mind:

  1. Review the lease. Do the terms of your lease still make sense? Landlords like to keep good tenants, so look for ways to revise lease terms to make them more favorable to your company. If you own a building but don’t use the entire space, consider subletting to another business to generate additional revenue.
  2. Reassess insurance policies. It doesn’t hurt to review your insurance needs on a regular basis. The policy you bought five years ago may not be competitive today. Your company may be carrying coverage you don’t need. Discuss existing arrangements with your agent. You may be eligible for trade association discounts or an umbrella policy.
  3. Consider buying in bulk. For some items, such as office supplies that your staff regularly uses, buy in quantity. By renegotiating supplier contracts, you may be able to generate additional discounts.
  4. Do a technology audit. Take a look at what your business uses and what can be made more efficient. Maybe you don’t need an inter-office phone system when all your employees have cell phones. And replacing desktop computers with laptops may help save in energy costs.
  5. Update the schedule. By closing the front door of your business one day a week and asking staff to work longer shifts on the other days, you can often save utility costs and other overhead expenses. Ask your employees for help. They may suggest the perfect cost-saving alternative to the standard workweek, especially if it means saving the business and their jobs.
  6. Rethink lighting. Utilities are often one of the largest expenses on a company’s profit and loss statement. Consider installing motion sensor lights to reduce costs. And solicit staff suggestions for additional savings.

Take cost-cutting measures now to help your company reduce wasteful spending and save big.

REMINDER: Rules have changed for these 5 tax breaks

New tax legislation provides numerous tax benefits for individuals for 2018 through 2025. But not all the changes are likely to align with your go-to tax strategy from previous years. Here are five big tax breaks that could leave you with a tax surprise come April 2019 if you haven’t adjusted your current tax plan:

  1. State and local taxes: You may have prepaid taxes at year-end to increase your SALT deduction in previous years. Hold off this year if there’s no tax benefit. The new tax law limits the deduction for state and local taxes (SALT) to $10,000 annually. This includes any combination of property taxes AND income or sales taxes.
  2. Entertainment expenses: You can no longer deduct 50 percent of your entertainment expenses. But there’s still some leeway. According to a new IRS ruling, you may deduct 50 percent of food and beverages paid separately from entertainment like a basketball or hockey game. Also, a business can deduct 100 percent of the cost of its holiday party.
  3. Miscellaneous expenses: The new law eliminates deductions for miscellaneous expenses, such as out-of-pocket employee business expenses. If possible, have these expenses reimbursed by your employer’s accountable plan. Generally, the expenses are deductible by the employer and tax-free to employees.
  4. Kiddie tax: The kiddie tax continues to apply to unearned income above $2,100 received by a dependent child under 19 or full-time student under 24. But the new law puts more teeth into this tax. The kiddie tax is now based on the tax rates for estate and trusts. This generally produces a higher tax, so plan intra-family transfers accordingly.
  5. Home equity loans: In the past, a homeowner could deduct mortgage interest paid on the first $100,000 of home equity debt, regardless of use of the proceeds. The new law eliminates this deduction for home equity debt, unless the proceeds from the loan are used to buy, build or substantially improve your home. Fortunately, you may still deduct interest on the first $750,000 of acquisition debt. Take advantage!

Help your employer keep your business expenses tax-deductible

Under recent tax legislation, the deduction for miscellaneous expenses has been eliminated, effective for 2018 through 2025. This wipes out any write-off for employee business expenses you pay out of your own pocket.

However, employers will often agree to authorize a plan that reimburses business expenses, like those involving travel. As a result, reimbursements you get from your employer may be tax-free to you, while the payments remain deductible by the company.

Your employer’s accountable plan

Your employer may authorize a plan that reimburses travel expenses by using an accountable plan, which helps ensure that expenses qualify for favorable tax treatment. The plan complies with tough IRS rules requiring substantiation for the date, time, place, amount and business purpose of business travel. Similarly, an accountable plan may be used to reimburse employees for the cost of tools, uniforms or other expenses.

In order for an accountable plan to qualify for tax breaks, it must meet the following requirements (and you can help):

  • The expenses must have a business connection. The plan may reimburse your travel expenses to a distant location on behalf of the company, but not a disguised vacation. For instance, if you go on a business trip and spend most of the time lying on the beach drinking margaritas, your expenses likely won’t be considered related to business. It may be a good idea to confirm with your employer what type of expenses qualify before you go on a business trip.
  • Employees must account for expenses to the employer within a reasonable time. Usually, you’ll file the paperwork with the accounting department once you return from the trip. But this process can’t drag on for months. Ask your employer how much time you have to report your business expenses.
  • Employees must return excess reimbursements within a reasonable time. For example, 90 days might be the max. You can avoid putting your tax breaks in jeopardy by asking your employer what the deadline is to return any excess when you first receive the reimbursements.

If the accountable plan doesn’t comply with these rules, payments won’t be deductible by your company. Even worse, you and other employees will be taxed on the reimbursements — even though you incurred the costs doing your job! Check with accounting to ensure the requirements are met.

Trading in a business car? Here are the new rules

New tax legislation eliminated the tax deferral on exchanges of like-kind exchanges of property, except for real estate. This change (generally effective in 2018) may apply to more transactions than you think. For instance, it comes into play when you trade in one business car for another.

Here’s what matters for business vehicles

Under prior law, no current tax was due on an exchange of like-kind properties, like vehicles, if certain requirements were met. You only had to pay tax on any “boot” you received (e.g., cash on a car trade-in). But now taxpayers must contend with a convoluted set of rules that could result in a taxable gain.

Let’s look at an example involving a trade-in before and after the new law:

  • Before the new law: You bought a truck for your business for $50,000 that has been fully depreciated. So your “basis” for computing any gain or loss is zero. If you trade in the truck for a new one costing $55,000 and give the dealer $30,000 in cash, no current tax is due on the like-kind exchange. Your adjusted basis equals your basis plus any additional amount you pay. As a result, your adjusted basis going forward is $30,000.
  • After the new law: Assume the same scenario above. Although you’re eligible to claim favorable depreciation deductions for the vehicle, especially in the first year of ownership, your adjusted basis under the new rules is $55,000. Therefore, you must report a $25,000 taxable gain.

There are other tax complications, but you get the basic idea.

Keep these new rules in mind when you negotiate the price of a new business vehicle and the trade-in value of your old one. Alternatively, you might sell the vehicle personally and pay the full price for a new one. Call Carl Heinemann, your Chattanooga CPA, for help determining your best approach.